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Alliance for Childhood in Brazil !
World Play Week



In 2021, the World Play Week took place between the 22nd and 30th of May, with the theme “Children's Houses”. Anyone can participate in World Play Week, creating and executing actions. It is not necessary to ask for authorisation; just do it, register the activity and mark Aliança pela Infância on social networks, with the hashtags # smb2021 and #semanamundialdobrincar. Soon, we will also make available on our website the visual identity materials of the Week and a form for those who carry out activities; with the information sent, we will share the details on our media outlets as well.


It is natural for children to imagine new worlds and create beauty by playing, tidying, decorating, coloring. However, in this moment of pandemic, the Alliance for Childhood understands that it is essential to strengthen this child's play, especially the playful activity that expresses the protection and shelter needs of children. An example of this type of play is the make-believe of childhood houses - the sand castle, the hide and seek, the blanket hut, the tree house - in short, everything that can happen in the different spaces where children feel free to play. More details. (In Portuguese)


Every year, a great event mobilises the Alliance for Childhood and all its centres spread throughout Brazil. It is World Play Week, an initiative created to celebrate free play as a medium that encourages the development of children and allows them to experience their creativity and imagination.


If in 2016 the theme turned to the relations between play and space; and in 2017 its connection with the idea of ​​time, in 2018 all Brazil and even Latin America dealt with the play that involves the body and the soul.


This year it is time to talk about diversity: cultures, peoples, customs and bodies and souls. With the theme "Playing that embraces difference", SMB 2019 - which will take place between May 25 and June 2 - seeks to make possible multiple reflections about the game as a territory of conviviality among the differences. After all, the first interactions among children take place during playful experiences.


To live, relate and play with people of different realities stimulates the development of empathy that only human contact can provide. 

Read more here (in Portuguese)


The theme of World Play Week 2018 was 'Playing Body and Soul'. Information as made available on the Alliance website to guide the discussion and to narrow the relationship of activities within the theme.  Thus, many educators, coordinators, directors and teachers proposed games that combine fun and physical movement. Read about it here. (In Portuguese)

For the first time, the World Play Week occurred simultaneously in nine countries in the region (Mexico, Guatemala, El Salvador, Nicaragua, Colombia, Peru, Bolivia, Argentina and Chile) in addition to Brazil. The independent organisation Terre des Hommes, Germany (tdh-A), works with projects that support children, and is one of the most important articulators of the World Week of Play in those countries. Read more here. (In Spanish)



The Theme for 2017 was "Play that Enchants Time". In 2017, the Alliance for Childhood promoted a World Play Week dedicated to time, more precisely to rhythm: playing that enchants the life rhythm of childhood and cadence of life with imagination, fantasy and physical and mental experiences. See videos and read about events here. (In Portuguese)

If in 2016, World Play Week (WPW) dealt with space, with the theme "Play that Enchants Place", now we move forward with time, so that we accumulate knowledge and essential reflections in this continuous time-space. A continuum that in childhood can and should be charmed! All life implies rhythm. The set of vital processes is a rhythmic harmony, just as the whole Universe pulsates in rhythms. The human being is a conjunction of multiple different rhythms - biological rhythms, the rhythm of nature, the rhythm of the seasons. Everything has ebb and flow, everything has its tides, everything goes up and down, everything is manifested by compensating oscillations. It expands and is inspired; There is sleep and waking; Hunger and satiety; activity and rest.


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