Alliance for Childhood in Brazil !
World Play Week

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2024

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It is only possible to promote and guarantee a childhood where the right to play is at the centre of our attention and if we do it together as a community. This year, World Play Week (WPW) happened from May 25th to June 2nd and brought the theme "Join the Circle – The Rhythm of Play", emphasising that by holding hands and forming a large circle, we can see each other, feel each other, cooperate, and make free play happen together.

And it worked! In 2024, the WPW reached at least 200 cities across Brazil, with 428 registrations and 628 activities carried out around the country. Participation, as in previous years, was free, and registration, though welcome, was not mandatory, indicating that the impact of the mobilisation may have been even greater.

This makes us very proud. Created in 2009, World Play Week celebrates its 15th anniversary in 2024, and we have a lot to celebrate. Engagement in the campaign is growing across the country, in its scope, diversity of initiatives registered and content.